Meet your instructors

Tara Hunt

CEO, Truly Inc.

Named as one of the most influential women in tech by Fast Company and an Entrepreneur to Watch by Entrepreneur Magazine, Tara Hunt has been working in market research, consumer insights, and marketing strategy for 20 years.

Favorite quote: “The trouble with normal is it always gets worse.” - Bruce Cockburn

Favorite Animal: Fox

Expertise:

  • Market Research
  • Strategy
  • Content
  • Video
  • Podcasts
  • Writing
  • Influencer Marketing
  • Business Planning

Some of her courses:

Stefani Forster

Creative Director, Truly Inc.

Stefani is a creative director and content strategist with experience at some of Canada's top agencies and publications.

She worked at Touché! Media and PHD Canada on various national brand campaigns before moving to the content side, serving as an editor and content manager at The Huffington Post Canada, Hello! Canada magazine and Corus Entertainment, writing articles, producing videos, and spearheading social growth.

Favorite quote: “Write drunk; edit sober.”

Favorite Animal: Cat

Expertise:

  • Writing
  • Content
  • Strategy

Some of her courses:

Celestina Aleobua

Multimedia Coordinator, Truly Inc.

Celestina is a digital content creator with unicorn-level expertise in pretty much all forms of content production. Her head is filled with the untold stories of her next short film, Celestina offers a fresh perspective to content creation.

Favorite quote: “If you push me, I’ll pull you.”

Favorite Animal: Leopard

Expertise:

  • Video Production + Post Production
  • Content Creation + Coordination
  • Social Media Planning

Angie Liu

Editorial Manager, Truly Inc.

Angie explores storytelling and communication through all mediums in her journey as a writer and producer, and has previously contributed to CBC Radio’s Metro Morning and blogTO. In addition to her role as the managing editor of Futurithmic, she is also launching a biannual magazine that will examine themes of pop culture and feminism.

Favorite quote: “When you learn, teach. When you get, give.” - Maya Angelou

Favorite Animal: Sea Otter

Expertise:

  • Editorial planning
  • Multi-platform copywriting and editing

Kristine Squire

General Manager, Truly Inc.

Kristine delivers projects from start to finish. She has worked in a broad range of industries with diverse teams. Her experience in PR, social media and communications gives her the ability to work within tight deadlines.

Favorite quote: “One cannot think well, love well, sleep well, if one has not dined well.” - Virginia Woolf, A Room of One's Own

Favorite Animal: Panda

Expertise:

  • Project management
  • Tweet chats

Fernanda Sana

Graphic Designer, Truly Inc.

Fernanda has been an illustrator and graphic designer for 20 years. Before moving to Canada, she managed her own design office and print studio in Brazil, coordinating with a full-time team of graphic designers. In addition to her role at Truly Inc., she works on children’s books and wedding illustrations.

Favorite quote: “It's kind of fun to do the impossible.” - Walt Disney

Favorite Animal: Chaplin, her Border Collie

Expertise:

  • Graphic Design
  • Illustration
  • Concept Art
  • Printing
  • Illustration
  • Wedding Stationery

Zachary Green

Content Optimizer, Truly Inc.

Zach has a strong SEO background. After spending some time in the music business, he transitioned into digital marketing where he has kickstarted growth for small businesses like Filthy Rebena, Museum London, and Forest City Film Festival.

Favorite quote: "Aggregate data is useless."

Favorite Animal: Honey Badger

Expertise:

  • Growth & Optimization
  • SEO
  • Web Analytics

Ammo Somal

Content Coordinator, Truly Inc.

Ammo is an engaging writer, researcher, and communicator, with a penchant for humor. Back in the UK, He worked in communications and creative for everything from insurance companies to video game festivals. Ammo’s skills as a content/multimedia coordinator have been honed through creating and managing content and planning multiple editorial ventures.

Favorite quote: "Get busy living, or get busy dying." - Red, The Shawshank Redemption

Favorite Animal: That mouse that accidentally released Ant-Man from the Quantum Realm in Avengers: Endgame and saved the universe as a result.

Expertise:

  • Copywriting
  • Social Content
  • Editorial Planning
  • Puns & Internet Culture

Carlos Pacheco

YouTube Expert, Pachwork Strategy

Carlos has over 16 years in agency media buying & strategy for across many local, national, and international brands. He moved away from agencies to gain experience in online audience development, content production and distribution which gave him a wider view of the world of media, how its created, sold, and monetized.

Expertise:

  • YouTube Audience Development
  • Google Ads
  • SEO