How Phlywheel works

So…how on earth do you scale agency expertise without charging agency fees? Through a combination of contentcommunity , and coaching:

Courses + Webinars

We know you've been burned by webinars. We aim to do better (if you don't agree, we'll refund you). We offer everything from on-demand in-depth masterclasses to live, interactive workshops to guest-expert events (with Q&A).
Timed Masterclasses, on-demand Fasterclasses, daily micro-learnings, weekly innovation pods, downloadable quick guides and workbooks, and many other serendipitous ways to learn. You can participate as much or as little as you need.

Personalized Real-time Guidance

Do you need answers NOW?! Members have access to the Phlywheel team expertise, a network of experts from multiple disciplines, and the super helpful community.
Between our team of in-house experts, extended network, and a community of practitioners, you can solve almost any problem in near-real-time. If you really get stuck, our weekly innovation pods can help you work through bigger questions.

Safe + Supportive Community

Do you sometimes feel alone in your role? We've created a safe and secure space where everyone is welcome and there are no dumb questions.
You may just need a shoulder to cry on or someone to rant to as well. We get it. We're here to be that support!

A Growing Knowledge Center

Our robust knowledge center has over 100 frameworks, workbooks, templates, cheat sheets, guides, pdfs, links, checklists and growing! New content being added daily!
We only present what we’ve market-tested with real clients, getting real results. We’re on top of trends and changes, but we won’t suggest anything if it’s not proven.

Monthly + Weekly Programming

Every month, we have a project-based learning theme (ie. Messaging Month, Video Month, etc) with webinars, guest experts, workshops and daily prompts, challenges, and ideas. This means you can learn something new every day.
Engage is much or as little as needed with real-time and on-demand content. The history of this content is available on-demand in the knowledge center so you don't have to stop what you're doing.

Cross-Discipline Expertise

When people say, "I'm in marketing," we always ask, "Which specialty?" Marketing is a broad practice that includes multiple disciplines. We aren't experts in all of them, but we bring in others who are.
Our internal team includes researchers, content strategists, video producers, designers, podcast producers, SEO experts, paid media planners, social media and influencer marketing specialists, and community managers. We will be bringing in growth specialists, brand managers, affiliate marketers, and more.

As seen in:

Upcoming guest experts

Who is behind this?

Phlywheel is founded (and run) by award-winning boutique marketing firm, Truly Inc. We launched Phlywheel to serve small and mid-sized businesses in a way that is affordable and effective.

We are a small team of diverse experts and have helped businesses, big and small, including:

Message from Tara Hunt, Founder + CEO

“Phlywheel is a culmination of my life purpose:

To simplify and democratize effective marketing for small businesses and non-profits that don’t have the resources to compete with giant corporations. (And, if I’m being honest, I’d love to wean small businesses off of their reliance on Facebook ads. There are so many more effective tactics!!!)

Through a combination of content, community, and curation, we aim to create a generation of empowered marketers.”

Phlywheel founder, Tara Hunt, has been an influential figure in digital marketing since the early 2000’s and has been called “a pioneer of online and social marketing” by Entrepreneur Magazine.

She has over 20 years of experience, wrote one of the first books on social media marketing, and is followed by over 350,000 people across various social channels:

You'll find expertise on the gamut of marketing disciplines...

We have experienced team members (20+ years) and expert consultants on call to give you the insights you need with the following:

  • Audience research + insights
  • Marketing strategy
  • Content marketing
  • Social media marketing
  • Digital ad planning
  • Search engine optimization
  • Brand publishing
  • Channel optimization
  • Channel optimization
  • Editorial planning
  • Writing + editing
  • Graphic design
  • Brand development
  • Video + multimedia
  • Podcast development
  • Influencer marketing
  • Community engagement + growth
  • Event planning
  • Digital transformation
  • Geolocal marketing
  • Google Analytics
  • Goal + KPI setting
  • Web development
  • and more…

Phlywheel vs. The Alternatives

Sure, this all sounds good…but there are lots of options out there. How does Phlywheel stack up? Lets’s see what you get with with a Phlywheel membership compared with: hiring an agency, signing up for an online learning platform, hiring a freelancer or just winging it yourself?


  • Really great if you want to build expertise in-house and DIY it
  • The cost of office coffee + snacks
  • You get to see “how the sausage is made,” reducing your uncertainty
  • Month to month option
  • Turns you into the expert, reducing dependency on others
  • Sign up and go!


  • Really great if you couldn’t be bothered to DIY it and just want to hire a team of experts
  • The cost of several salaries
  • Much of the work is done behind the scenes, so you don’t know how sound the advice is
  • You’re locked into a contract/SOW
  • They keep the expertise to themselves so you need to keep hiring them to help
  • Sign up and wait...


  • Really great if you need a full learning, resource-filled, community platform and need more than just “one-off” lessons
  • More than learning, Phlywheel has resources, workspaces, community, coaching and guidance
  • Carefully curated Masterclasses and resources, built from real-life case studies and 20 years of experience
  • Easy, engaging content, designed to help you learn
  • One-to-one coaching, answers to questions and guidance available
  • Oodles of resources attached to each Masterclass

Online Learning

  • Really great if you just need “one-off” lessons here and there
  • Pretty much just learning modules.
  • Can be an uncertainty on the soundness of the advice
  • Content is pretty generic (no personalization).
  • No guidance. Speaks often ‘set and forget’ courses, leaving your further questions unanswered
  • Rarely any downloads or tools to take with you after the lesson is over


  • Really great if you need the full range of digital marketing expertise to grow your business
  • A broad range of digital marketing expertise - from research to content to metrics to optimization and beyond
  • Here for you, 24/7!
  • Turns you into the expert, reducing dependency on others
  • Ability to connect with multiple freelancers and experts on the fly in the community for quick advice when you need it


  • Really great if you need a deep expert to focus on one area of your marketing
  • It’s hard to find a freelancer who can do it you often need to hire multiple, which gets expensive and chaotic
  • Not even the hardest working freelancers will be available 24/7 (plus, their hours add up!)
  • They keep the expertise to themselves so you need to keep hiring them to help
  • Not always easy to find the right freelancers or experts for your immediate needs

All of this said we love freelancers! Our aim is to get freelancers on the platform – bringing on specialties to do masterclasses + webinars – so if you’re a freelancer with a special talent, contact us!

You're all, like:


Yes. You’ve got this. You don’t need anyone. There are hundreds of thousands of blog posts and books and white papers and infographics and videos and podcasts…well, we don’t have to tell you this…

If this is working for you, GREAT! Maybe you want to join as a Catalyst to be an awesome community member (we’ll have a special rate for Catalysts who contribute more than they ask for – stay tuned!).

But we know that, for many, the crazy amounts of information on the interwebs can be just as confusing (if not more) than no information at all. That is who we built Phlywheel for.

Our aim is to create the perfect combination of learning, tools, coaching, and community to create an army of empowered, confident, awesome marketers.

If that sounds like something that appeals to you, give Phlywheel a whirl: