Influencers are influencers – or at least the real ones – because they have built relationships. That’s why they can charge brands money to access their audience. The deeper the relationships, the more that audience is worth. So, wouldn’t it make sense for brands to spend money on building relationships? I.e. building their OWN influence?
This video is a call to re-examining the practice of influencer marketing as it is today – which is a dumpster fire, to say the least.