CoSchedule: A Phlywheel Review

Stefani Forster

Stefani Forster

Stefani is a multimedia content strategist with experience at some of Canada's top agencies and publications. She worked at Touché! Media and PHD Canada on various national brand campaigns before moving to the content side, serving as an editor and content manager at The Huffington Post Canada, Hello! Canada magazine and Corus Entertainment, writing articles, producing videos, and spearheading social growth.

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Everyone has a different way of organizing their content calendars. For marketing newbies, we recommend starting out with something free that’s easy to use and collaborate on — such as an Excel sheet or Google doc template, which you can then import into Google Drive. 

But once you’re getting into the swing of things, you’re going to need a little help. With a couple of projects and social platforms on the go, things can get very complicated very quickly and mistakes can be made. Your preferred calendar tool will depend on your business needs and what your team is most comfortable using. For us and our parent company, Truly, that’s CoSchedule.

How we use CoSchedule

CoSchedule is our all-in-one app for collaborating with the Truly team and our freelance partners, automating social posts and delegating tasks across multiple projects. With its native integration features (you can connect WordPress, MailChimp, Slack, Google Analytics, social platforms, etc.), it helps us stay organized across multiple channels. 

Truly is an agency with various clients on the go, so CoSchedule manages our workflows and ensures our efforts are streamlined. Nokia’s Futurithmic publication is powered almost entirely through CoSchedule. The same goes for our in-house content — from our blog posts to our tweets. 

The interface makes it easy to assign tasks to different team members, which appear on the dashboard. It also includes workflows, which allows us to tie campaigns together (creates chain reactions) and is incredibly simple to manage overall. 

Switching to visual calendar view, we can see all outgoing projects, articles and social posts for the month (or as many weeks as we want to see at a time). The drag-and-drop tool lets us grab unscheduled drafts from the content drawer and drop them onto our calendar when we’re ready to publish them. And since we’re obsessed with organization and coordination (NERDS!), we take full advantage of CoSchedule’s colorful features, assigning each post category its own color. 

What about analytics, you ask? Yep, CoSchedule does that too, creating analytics reports for all our social platforms so we can quickly take a peek at how they’re performing day-to-day. We especially love the ReQueue feature, which takes our scheduled social posts and reschedules them for the most optimal times. As a fun bonus, their well-known (and completely free) Headline Analyzer helps us come up with blog post titles. 

If you have the budget for it, CoSchedule can be a great resource. At $150 a month, it is a bit pricey — but totally worth it if you ask us. We’re such big fans of CoSchedule that we even recommend it to our Phlywheel members for their brand publishing or marketing coordination efforts  — that’s how you know it’s good. 

Pros

  • You can assign people tasks that appear on their dashboard.
  • Calendar View allows you to see all ongoing projects, articles, and social posts.
  • Analytics are available if you’re scheduling posts from CoSchedule.
  • You’re able to create task templates, so you don’t have to list and assign all tasks from scratch for every project. 
  • You can share the calendar view externally.
  • It puts everything in one place and can be integrated with lots of different platforms like WordPress, Google Suite, Mailchimp, Socials, etc.
  • Task templates make life easy. 
  • You can easily schedule and view all outgoing posts. 
  • Constant updates to the platform help improve functionality.

Cons

  • Tasks in the dashboard don’t always appear to be in the order of due date (but CoSchedule is constantly updating, tweaking and improving their software).
  • We’ve had a few tech issues here and there, but their customer service is very quick to respond! 
  • It’s on the pricier side, at $150 a month. 

For planning and organizing your editorial calendar and social posts, CoSchedule is absolutely worth the investment. Want to know more about the best marketing tools for your business? Join our Phlywheel community and get the inside scoop on what the pros use. 

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