Anatomy of Code-Switching with Cher Jones

Tara Hunt

Tara Hunt

Tara Hunt, CEO of Truly, has over 20 years experience in market research and strategy on both client and agency side. She wrote one of the first books on how the social web is changing business, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine and one of the Most Influential Women in Technology in Fast Company. She has built an engaged and enthusiastic business audience online of over 345,000 followers, including a significant number of thought leaders. Tara combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviors while keeping an eye on online trends and changing expectations.

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Cher soundly shreds what we think is “normal” in business and offers an exciting alternative:

“How can we say that politics shouldn’t be a conversation on a business platform when it is the politics, the lobbyists, the things that are happening behind the scenes that govern how business operates?”

Cher Jones

Indeed! In this episode, Stefani and Tara speak with the epigrammatic Cher Jones, a social media and brand development expert, and LinkedIn influencer, about many eye-opening subjects. However, the core of the conversation is that, as Cher says, “we don’t normalize things that should be normal, and we don’t address things that have been normalized that shouldn’t be normal.”

LinkedIn is particularly fraught with the stifled apoliticalness that perpetuates these ideas and Cher soundly shreds the idea that there is no space in business for politics.

You won’t want to miss this episode. 


Stay tuned and subscribe wherever you listen to podcasts to receive the upcoming series that will include interviews with:

Ian Forrester | Danica S. Nelson | Shervonne Cherry | Irene Mukasa | Karima-Catherine Goundiam | Jay Norman | Ken Lingad | Mohamed Hamad | Sojii Oyemomi | Sally S. Cherry | Baratunde Thurston | Roberto Blake | and more…

Interested? Have something to say? Black and Indigenous marketing professionals ping me!

Episodes to drop every 2 weeks (unless we decide to accelerate because there are just so many amazing conversations here!).

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