Anatomy (and importance) of Data Ethics and Portability with Ian Forrester

Tara Hunt

Tara Hunt

Tara Hunt, CEO of Truly, has over 20 years experience in market research and strategy on both client and agency side. She wrote one of the first books on how the social web is changing business, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine and one of the Most Influential Women in Technology in Fast Company. She has built an engaged and enthusiastic business audience online of over 345,000 followers, including a significant number of thought leaders. Tara combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviors while keeping an eye on online trends and changing expectations.

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Tara has known Ian for well over a decade and she’s never had a conversation on race with him. This isn’t because of a lack of opportunity. They’ve shared many a deep conversation, but never about race.

This is a problem. It’s one of the biggest problems that White people have, in fact. You may have heard “your silence is violence” and this episode is all about unpacking that.

We also talk about data portability and data ethics, which is crazy fascinating! Ian has been involved in personal data and the quantified self for a long time and has opinions on AI and data that may just surprise you. We had a bit of a mind-blown moment!


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