Brand personality is insanely important. Competition is fierce, and you have to stand out more than ever. We wanted to make it easy (and fun!)
In this week’s podcast episode, we talk with BBC’s Ian Forrester about data – a very crucial part of today’s marketing – and how it needs to be ethical and owned by the individual in order for it to be unbiased and fair. We also discuss the issue of silence and white fragility and how damaging this is to your Black colleagues.
By applying a Jobs-to-be-Done framework, you can categorize, define, and identify your customers’ needs — and fulfill those needs with what you have to offer. In this webinar, Kristine Squire will show you how.
What’s your value proposition? To help you with that, we’ve brought in Tamar Huggins, CEO of Tech Spark Canada and Edulytics Inc.for a special guest webinar!
I’ve taken the opportunity to speak to my Phlywheel team members about what it’s actually like to build something brand new. Here’s what they said…