The Super Bowl Ghost Town

Ammo Somal

Ammo Somal

Ammo is an engaging writer, researcher, and communicator, with a penchant for humor. Back in the UK, he worked in communications and creative for everything from insurance companies to video game festivals. Ammo’s skills as a content/multimedia coordinator have been honed through creating and managing content and planning multiple editorial ventures.

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In the news

Well, ONE of us is going to have to change…

This is the marketing equivalent of two people wearing the same outfit at a wedding. Both Indeed and Guaranteed Rate’s Super Bowl spots use the same stock footage. And before I get emails – yes, I know that most ads use stock footage. But this is one of those “what are the chances?!” moments that brands in the vicinity of Ammo Somal often dread. Even with Popeye’s roasting (frying?) them on Twitter, I have to admit that this isn’t exactly anyone’s fault. It does highlight the need for exclusivity in the stock footage market though, according to Adweek.

The big game is still happening, right?

Last week, I took aim at big brands like Budweiser pulling out of this year’s Super Bowl battle for ad supremacy. Well, Advertising Insider’s Super Bowl report is here to tell you all that I’m an idiot and that pulling the ads might be a good idea. Given the fact that it’s not your typical year and the fact that the ad spots didn’t sell out until January (the spots are usually sold out by November) it seems like there’s a lot of hesitancy to spend. Thing is, most of us will be at home and available for the game. Especially since “we’re all in this together.”

Brands turn to ‘ol reliable: nostalgia marketing  

“But where is all that pulled ad money going?” I hear you ask. It’s being sent back in time, apparently. I’m sure that there’s an inflation joke to be made somewhere here. Budweiser joins brands like Tide and Cheetos in bringing back some nostalgic favorites in their product lines. This is seen as the safest bet in a tumultuous time for retailers. Sounds fair to me. I just hope that certain brands won’t be bringing back “nostalgic” mascots for old time’s sake.

🤔 Thought of the week

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