Ryan Creamer surveys webinar searches on the seashore

Ammo Somal

Ammo Somal

Ammo is an engaging writer, researcher, and communicator, with a penchant for humor. Back in the UK, he worked in communications and creative for everything from insurance companies to video game festivals. Ammo’s skills as a content/multimedia coordinator have been honed through creating and managing content and planning multiple editorial ventures.

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The cream of the crop

We’re still seeing hypocritical behavior from businesses, so your boy is still calling out those cringe-y COVID-19 ads, folks! I’m obviously not the only one, either. Living meme, Ryan Creamer, has jumped in on the fun and pulled a reverse Uno card on these brands. How do YOU like being patronized, brands? I mean patronized, not patronized.

How did Ryan Creamer become popular on the internet? Well, he posts wholesome, safe-for-work videos on not-safe-for-work websites. His hits include: “I hug you and say I had a very nice time tonight and then I go home”, “I do the dishes without being asked”, and of course, who could forget “I deliver you a pizza and don’t put my wiener in it.” 

I quite like my job, so I won’t be posting links to where those live but here’s a hint.

Accenture-ating circumstances

Accenture has published the results of a study about how COVID-19 will permanently change consumer behavior. It’s over 30 pages long and features results from 30,000 respondents, which makes it more detailed than any of my Sonic the Hedgehog fan fiction. There are some real insights here, including:

  • Consumers being more fearful of the economic impact of COVID-19 than for their health
    • Much as the dinosaurs yelled “What about the economy!?” as the asteroid hit… I assume.
  • Identifying five new types of customers
    • The Worrier (fearful and not willing to take any chances)
    • The Individualist (looking out out for themselves and stockpiling)
    • The Rationalist (the “keep calm and carry on” mentality)
    • The Activist (looking out for and supporting others)
    • The Indifferent (nonchalant and carrying out business as usual)

There are a ton more snippets of information in the report. Unfortunately, a lot of it points to people being selfish idiots. Oh, spoiler alert.

A pain in the webin-arse

Shout-out to Zulie Rane for this one. In a helpful and constructive manner (i.e. unlike me) she talks about how LinkedIn “influencers” bait you into throwing your money at their webinars and courses. She breaks it down into various tactics they use to get you hooked, such as:

  • Establishing themselves as an authority
  • Selling the “lifestyle”
  • Appearing to show valuable advice
  • The inevitable turn into selling to you what was advertised for free
  • Extra bonus that nobody cares about for “additional value”

She hits the nail on the head with these bait-and-switch tactics. They’re something that annoy me profusely, and also something we try to actively avoid doing at Phlywheel.

“SEMaaaazing!” – our content optimization specialist, probably

Recently, we decided to try out SEMrush’s free trial. So we signed up and let our content optimization expert loose in the platform like a puppy that has been shut indoors for more than three minutes. A few days later, he returned looking like Christian Bale in The Machinist. He loves the platform, as do others on the team. Obviously, we decided to keep it. We even had him write a review/guide about one of the toolkits that you should check out.


We also recently started throwing some polls up on our Twitter. We’ll use these results to spark up some discussion points and maybe even ideas for content moving forward. Take part, and stay tuned!

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