Will you be my valenPHLYne?
That was a bit of a stretch, but in any case, welcome to this week’s roundup. Here’s what went down in the digital marketing space this week.
Prime singles in your area
Is it a delicious satire? A savvy awareness campaign showcasing the coding and design skills of those involved? A social commentary on swipe culture, which has devolved individuals into commodities, to be bought and sold like cattle? You decide!
What I love about this site is not just the profile of each ‘product’, but the attention to detail. For example, there was an 87-year-old fella labeled as ‘low stock’ a little while ago, who has since gone out of stock (RIP Teddy, you a real one). I also love the fact the ‘Prime Video’ button links to Chat Roulette, the ‘Your Last Relationship’ button links to Britney Spears’ “Toxic” music video, the ‘Don’t See What You’re Looking For?’ button takes you to Netflix, and the ‘Help’ button gives you instructions on how to unhook a bra.
My favorite part is the ‘Legal’ link that takes you to an NGA or Non-Ghosting Agreement, which I think should be mandatory across all dating sites. The meticulousness is what makes this site great. It also shows how granular these folks can get with humor. While I can’t wait to see what the drone deliveries look like on this one, I fear for the conditions at the fulfillment center.
The antisocial social media club
Much like the parents accompanying their 12-year-olds to an Imagine Dragons concert, social platforms are getting full of people who are only there because their child’s life depends on it. As platforms get more and more crowded, the amount of noise increases, and so too does the need for privacy.
This great article by Sara Wilson introduces the concept of Digital Campfires. These are three distinct types of communities that have recently sprung up, like the last bastion of hope in a post-apocalyptic wasteland. They also allow people to share more intimately. These Digital Campfires include:
- Private Messaging Campfires: These live on traditional social platforms. A good example is the WhatsApp group you’re a part of with your pals. You know, the one where you don’t let Weird Dave in because he’s a little strange.
- Micro-Community Campfires: Again, these mostly live on traditional social platforms. Think of that hilarious Facebook group you’re in that makes fun of boomers or private Slack channels by brands like Glossier.
- Shared Experience Campfires: These are experience-centric platforms. Sara gives a solid example of this in Fortnite – specifically when EDM artist, Marshmello held a virtual concert (to nearly 11 million uh… ‘attendees’). In my experience, as an avid video-game content consumer, I’ve seen trends come and go… and while I don’t think the Battle Royale trend will make it to 2030, I think that virtual experiences have a lot of potential because they make accessibility a thing of the past. Also in this category are Twitch communities, where I’ve seen users actively send steamers messages that play on-screen to help or hinder them (lookin’ at you Aplfisher!)
So there you have it! It is possible to take one giant dumpster fire and ration it out into several more manageable campfires.
Various meme accounts I follow are reporting DMs from US Presidential Candidate, Michael Bloomberg. Yeah, you read that correctly.
Bloomberg is of the, “I’ll throw money at this problem until it’s no longer a problem” school of thought. So, naturally, his campaign has started sliding into the DMs of various meme lords in an attempt to make him look cool with some sponsored posts.
Honestly, while I see his campaign’s attempt to reach out and speak to a new audience in a way he thinks that they understand, I also feel that a) it seems disingenuous and b) it’s a little condescending.
He may want to take a page out of Bernie Sanders’ playbook. Most Bernie memes are made authentically by his followers, not by his own camp. He may be 78, but he speaks to a younger audience about issues they care about and in a way they can relate to. They respond in turn in the way young folk do best: memes and GIFs. He doesn’t start with, “yo fam, my campaign is gonna be lit” and then throw money at people. Just sayin’.
You’re my SEO-lmate
To help support small to medium-sized businesses, entrepreneurs, and our fellow marketers, it’s important that Phlywheel cover a wide range of topics. We want to speak to some of your biggest digital marketing qualms, quirks, and questions.
But, like a lot of people, I’m no expert on SEO… So I asked fellow Phlywheel team member Zach (who LIVES for the stuff) to write an article that would give even a search engine buffoon like me a solid starting point. He did just that. In it, he handily explains the basics of SEO and even goes into the importance of context and ‘aboutness’ when it comes to the content and layout of your pages. Expect more SEO content from us soon, from beginner to expert level.
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