Roundup: AI Don Draper battles Google for supremacy

Ammo Somal

Ammo Somal

Ammo is an engaging writer, researcher, and communicator, with a penchant for humor. Back in the UK, he worked in communications and creative for everything from insurance companies to video game festivals. Ammo’s skills as a content/multimedia coordinator have been honed through creating and managing content and planning multiple editorial ventures.

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Welcome to the first of many weekly Phly News Roundups! You’ll be getting one of these every Friday – assuming that WW3 doesn’t break out and we resolve climate change yesterday…

It’s most certainly been a week. I can tell you that!

Adweek creates AI that pitches ridiculous Super Bowl ads. Results painfully close to reality

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It’s that time of year again. 

Super Bowl YMCA, or whatever the heck Roman numeral it’s coming to. So, big brands are rounding up their creatives, throwing them into a pit, and pouring money into it until eventually, only the strongest celebrity endorsements float to the surface, like a turd.

To that end, Adweek’s Patrick Kulp and David Griner have created an AI that pitches bizarre branded Super Bowl spots. It’s hilarious how believable some of these tweets are in today’s advertising climate. It’s like somebody tried to clone Don Draper but accidentally sprinkled in some of Alex Jones’ DNA in there, too.

Tips for scaling your content marketing

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That’s enough fun for today. On to the real stuff. 

What would you do if tasked with producing 100,000 words of HIGH-quality written content in a single month? If your answer is anything other than “cry until the room fills with my salty tears and preserves me like some sort of human pickle,” you’re lying. Chad Reid  (writing for Moz) however, had this exact scenario happen to his CEO. A year later, he’s also documented what exactly he figured out during the painful process, all for your benefit!

His infrastructure is based on:

  • Developing a system early
  • Using style guides
  • Not using cheap writers
  • Making sure the writers are SMEs
  • Building outreach into process
  • Lots of content = lots of data
  • Building the right in-house team

As you might imagine, it wasn’t easy. It wasn’t cheap, either. But the results speak for themselves. 

I for one, welcome our new Google overlords

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As big boi Google hangs over us like the shame of that time I said, “you too,” when the server told me to enjoy my meal in 2007, Adam Dorfman (for Search Engine Land) lists out the many ways that our searchy overlord will be taking over even more in 2020:

  • Increased use of knowledge panels (On-SERP, Google My Business, YouTube/Maps embeds)
  • Sites like Yelp becoming less influential compared to Google reviews
  • The potential of Google developing premium Google My Business features
  • Local businesses trying to game the system
  • Google as part of a broader political and social conversation, going into an election year

Google and YouTube currently rank first and second for the world’s most popular websites, with Facebook coming in third. Well, looks like we’re living in a GoogTubeBook world, and I am a GoogTubeBook girl.

Why TikTok is more than just Vine 2.0

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Yes, yes. I know about the controversies. But its 500 million users don’t seem to mind, and there must be a good reason for that. So instead, let’s analyze what makes TikTok… well, tick. This article is about what TikTok is doing right compared to Vine. That’s to say, it has a brilliant sense of community, one that will no doubt help TikTok maintain usership in trying times like these.

Angie Liu gives a handy breakdown of what makes this platform different than say, Vine, brands who are killing it on TikTok, and then sprinkles in some of her personal favorite TikToks to trick you into reading it, for good measure.

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