Giphy mourners predict the future & hold the big boys accountable

Ammo Somal

Ammo Somal

Ammo is an engaging writer, researcher, and communicator, with a penchant for humor. Back in the UK, he worked in communications and creative for everything from insurance companies to video game festivals. Ammo’s skills as a content/multimedia coordinator have been honed through creating and managing content and planning multiple editorial ventures.

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*Sniffs* I love the smell of accountability in the morning!


A recent survey has found that actions taken now by brands will affect brand loyalty in the future. That’s right. So those brands that are forcing employees to work in unsafe conditions or not paying workers or vendors – you’re being watched. A whopping 84% said that prioritizing employee welfare would play an important role in which brands they buy from, moving forward. If the respondents of the survey vote with their wallets, it’ll be refreshing to see some accountability hit the brands who think they’re invincible. The survey was conducted on behalf of PR agency, MWWPR, which is also the sound a motorcycle makes. 

I know, we can hardly talk, we spell our name with a ‘ph’!

R.I.P Giphy


Not content with allowing us humans to enjoy things, Facebook has now acquired Giphy. Much like the self-titled monster from the cult horror movie The Blob, Zuckerberg and pals will not be satiated until all living things on Earth have been consumed. Instagram, WhatsApp, now this. The Zucc Corp is like a black hole; supermassive, extraterrestrial, and devours all things light in our universe. Watch out, because they’ll likely acquire your bronchioles next so that you won’t be able to breathe without providing them with a reading of your oxygen levels from your bloodstream.

It looks like I’ll have to find a different source for GIFs in these roundups from now on… Tenor, perhaps? Gfycat?

We’re already halfway through 2020, so here are our cheeky predictions for the rest of the year


It’s no secret that, given the opportunity, everyone would rather pull out 2020’s cartridge, blow on it, put it back in and start again like the world’s most existential Nintendo 64. However, there’s nothing like a light-hearted opinion piece to take your mind off things. I want to take a moment of your time to explore what my crystal ball says the next half of 2020 might look like… including:

  • Sourdough bread replacing toilet paper as the principal currency
  • H. P. Lovecraft nerds summoning Cthulhu (because at this point, why not!)
  • Post-apocalyptic trends (beards, exposed roots, ruined self-haircuts) being the next big thing in fashion.
  • Our alien overlords hitting the reset button and accidentally cloning The Queen.

Don’t worry, though! It all has a happy ending.

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