Did you know users spend 88% more time on a site with video? Or that video content on social media generates 1200% more shares? Get excited, because September is Video Month at Phlywheel! Kicking off our month of programming, our very own media producer and filmmaker, Celestina Aleobua, is teaching you the art of corporate storytelling! You’ll learn why your business needs a story, the basics of video storytelling, the process of creating a brand video, and you’ll get lots of resources! Take advantage of this because your competition is already on it…
TUESDAY, SEPT. 1 (1 – 2 PM ET)
📰 In the news
🍗 When KFC reopened post-lockdown in the UK, ads of satisfied customers licking their fingers sparked backlash over hygiene concerns and inappropriate timing. In a tongue-in-cheek response that proves they’re no chicken, they’ve outwardly censored the phrase in their latest efforts.
😤 If you’re sick of having to explain your “complicated” product or service, you’re probably focusing on the wrong thing! Luckily for you, we’ve got the perfect guide (with examples) on how to successfully market your complicated… uh, “thing.”
❤️️ Earlier in the year, security admins released a report on their content policies with a promise to do something about the sharp increase of hate on the platform. Now they’ve released a response that shows how they’ve managed to curb harmful content, accounts, and subreddits.
📊 Poll of the week
📚 What we’re reading
🌐 Whether you love it or hate it, internet speak is changing the English language forever. In this incredible book (I’m a linguistics nerd — sue me), actual linguist Gretchen McCulloch breaks down how this is happening and why you need to get on board instead of being a grumpy grammar grandma.