We’ve been a little busy here at Phlywheel! Sorry for droppin’ off. Don’t worry though, ‘cause we’re back just in time for the holidays!
🗞 In the news
Consumers return to Santa’s lap 🎅
In times of need, people turn to the classics. That’s why Coca-Cola’s “Holidays are coming” ad is outperforming all other holiday content so far. Or maybe it’s because so everyone’s put the COVID-19 vaccine on their wishlist?
Salesforce-d takeover 💪
Not content with having the second tallest building in the western US named after them, Salesforce has bought Slack for a calculator-breaking $27.7 BILLION. Jokes aside, during 2020s (sales)forced digital transformation, this makes sense.
Viral marketing 💉
As COVID-19 vaccines get closer to approval, manufacturers are having to ask a very disappointing question: How do we market it? Yep. We have to convince people to take a vaccine. That’s where we’re at, folks.
📊 Poll of the week
📙 What we’re reading
Billion Dollar Loser: The Epic Rise & Spectacular Fall of Adam Neumann & WeWork by Reeves Wiedeman 📉
The inside story of WeWork and its CEO, Adam Neumann, tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history. If that doesn’t convince you to check it out, the fact that Tara is quoted in it definitely will!
🤔 Deep thoughts
We’ll miss you too, Tony Hsieh (1973 – 2020) 💛
