Marketing Strategy, a.k.a, The Big Picture. This is where you create a plan to reach your audience in a meaningful way, and get wildly successful.
From goal setting and objectives, to figuring out your tactics (owned, earned paid) and how they work together, a marketing strategy is never just one tactic or one approach. There are literally HUNDREDS of tactics available to every marketer to reach their audience. A strategy is about finding the right combination to make the best impact for your limitations and needs.
Here, we’ve listed some of our top resources on marketing strategy, and you’ll find the most recent articles below.