New Burger King ad breaks the mold
Marketer 1: “We need to sell more burgers than that stupid clown.”
Marketer 2: “Easy! Make an ad that shows the hungry people a disgusting rotting burger.”
*Marketer 1 and 2 proceed to finish the massive joint they were smoking*
Mark your calendars folks! The fast-food industry has officially entered the ‘natural beauty’ phase. Burger King’s new ad shows a burger slowly rotting over time… get it?! Because it’s real food. As a marketer, every fiber of my being is fighting it as hard as my stomach is… but I get it.
Of course this 34-day time-lapse of the ‘degradation’ has been engineered a little bit. Compare it to this real video of McDonald’s, which is like the cockroach of fast food since it looks as if it would survive a nuclear winter.
Is this the culinary equivalent of #nofilter?
Techy technical terms translated
It’s 2020… Anybody who doesn’t know what terms like SEO or 404 pages are, likely still points at the moon in wonder. Alas, there are still some technical marketing terms that slip by us. To that end, Lindsay Kolowich (writing for HubSpot) details 45 technical terms for those in and around marketing tech. I’ll be honest, I had no idea what a Scrum was outside of my typical weekend brawls at my local bar.
Score yourself out of 45 and see how techy you really are.
Times Square lights up (in a different way)
The 2019 – 2020 Australian bushfire season was devastating. There were more than 30 human lives lost, over a billion animals dead, 306 million tonnes of CO2 emitted into the atmosphere, useless politicians, and climate change deniers galore.
That aside, one thing we can commend is the bravery and dedication of the firefighters from Australia (and around the world) who helped tackle the wildfires. In a display of gratitude, the New South Wales Rural Fire Service (NSW RFS) has taken over a huge ad in New York’s Times Square to thank those brave firefighters. The giant billboard displays the words “Imagine fighting a bush fire higher than this billboard” before bursting into flames, giving everyone a newfound appreciation for what those firefighters were up against.
Avoid the in-house agency trap
“Sorry but the CEO wants to bring it in-house”
The words that every marketer dreads. In the past 10 or so years, there’s been a huge trend of brands creating in-house agencies (IHA). In theory, this movement seems like a great idea: more creative control, more transparency, more consistency…
However, that’s not always the case. Because everything exists in that internal silo with IHAs, the company is deprived of fresh insights, perspectives, and gets trapped in the insularity that plagues many big organizations. In this article, Tara proposes a hybrid model and also lays down a killer process to keep things in check.
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