Looks like social justice is just another strategy to brands

Ammo Somal

Ammo Somal

Ammo is an engaging writer, researcher, and communicator, with a penchant for humor. Back in the UK, he worked in communications and creative for everything from insurance companies to video game festivals. Ammo’s skills as a content/multimedia coordinator have been honed through creating and managing content and planning multiple editorial ventures.

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Hello, readers! I’m sure that you’re here for your weekly dose of sarcasm. Don’t worry, I’ll get to that. But, with it being Juneteenth, I wanted to take some time to share some resources I’ve found helpful and educational. Take a look!

If ‘Black Lives Matter’ to brands, where are their black board members?

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As brands collectively pat themselves on the back so furiously they risk scoliosis, Marketing Week’s Mark Ritson asks, “Where are your black board members, then?” To which, I assume, the brands respond by tugging their collars and pointing behind him before using that distraction to scarper. Mark describes experiencing a lack of diversity in marketing boardrooms, which he details in a great anecdote of the marketing bubble he once lived in. When working for Louis Vuitton, he farted out a campaign that he thought was poignant and beautiful… to him and the other white execs, that is. The audience of the theatre hated it. Shout out to Mark for standing up and using his experience to push for more inclusion at the higher levels of our industry. 

Brands: become the tweet you want to post.

Brands: “We support pride, as long as it’s profitable”

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It looks like brands only care about pride in markets where it won’t get them in trouble. No, I’m not talking about banks that drape themselves in a rainbow flag in June, and then suddenly act as if they’re practicing conversion therapy for the other 11 months of the year. Take a look at video game giant, Bethesda. The brand took a break from re-releasing Skyrim (again) and changed their Twitter pic to pride colors for every account… except for ones in markets where it might hurt their pockets. Before any of you say “that’s just smart business sense” – human rights aren’t about business sense.

Remember, these are the brands currently tweeting out #BlackLivesMatter. What do you think they’ll do when that goes out of fashion for them?

Bad boys, bad boys. Whatcha gonna do when they cancel you?

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In good news — much like toppling the statues of slave owners, the global BLM protests have wiped another scourge from our lives: the Cops TV show. Back home in England, I’d always laugh at the concept of American “reality” shows. Firstly because (for legal reasons) they’d have to display a warning that events in the show may have been dramatized. They’d then have the stones to say in the intro, and I quote: “A real reality show.” If your real reality show has to have a warning before it that states it’s not really reality, then you should realize that your reality is not the same as mine. Six. I used the term “real” six times in that sentence. The “confused-reality” show is infamous for its classist approach and for terrifying white suburbia everywhere for over thirty years. 

Since I credit the show with creating an entire generation of Karens, I’m glad to see it locked away.

Twitter lets users voice their opinions… literally

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For… some reason, Twitter thought that adding voice tweets was the best way to make the brand more personable. Users, however, have found more important uses for the feature. I must admit, I am a little bit excited to see how creative and innovative users and brands will be with this. I’m far less excited that a certain tweet spouting politician might also discover this feature. Here’s hoping he doesn’t. Could you imagine opening Twitter and just being pummelled with the word “Chyyyyna” over and over again? 

I guess it’s not too different, actually.

Quaking in their boots

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In other “what took them so long” news, Quaker Oats announced that they will be removing the Aunt Jemima branding from the famous syrup bottles. They can pat themselves on the backs all they want (scoliosis alert) but the mascot — rooted in racist caricatures — has drawn criticism for YEARS. Thanks for not being racist anymore, Quaker. Oh, and I’m sure the “POLITICAL CORRECTNESS GONE MAD” crew will be saying “ThOsE wHo ErAsE hIsToRy ArE dOoMeD tO rEpEaT iT” as they did with the statues. First of all, that’s what books are for. Secondly, you’d know that if you could read.

Bigoted sports team mascots next, anyone?

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