Ideas without insights are like throwing darts in the dark. That’s where market research comes in! From audiences, to culture, to competition, there’s A LOT involved in marketing research.
First, there’s Audience research and insights, which goes WAY beyond demographics — like attitudes and behaviors, needs, wants and goals, life stages, other brands they follow, interests and motivations. Mix in Cultural insights and Competitor insights, and you’re well on your way to becoming a marketing research savant.
Here, we’ve listed some of our top resources on market research and you’ll find the most recent articles below.