All the way back in February, Stefani and Tara sat down to speak with Joe Jackman, founder of Jackman Reinvents and author of The Reinventionist Mindset, about the need for retail to reinvent itself if it was going to keep engaging a very digital-minded consumer.
Oh boy, did that escalate quickly! Though they spoke with Jackman in February, he has covered this topic a bit since, so they discuss what reinvention looks like now as opposed to what they discussed in February.
- Follow Joe Jackman on LinkedIn.
- Check out his book (The Reinventionist Mindset: Learning to love change, and the human how of doing it brilliantly.)
- See what Jackman Reinvents is all about.
- Further reading: https://www.retail-insider.com/retail-insider/2020/4/joe-jackman-brands-in-canada-need-to-reinvent-to-survive-post-pandemic
Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Stefani at @stefanif. You can also check out Tara’s YouTube channel; it has over 200 videos on digital strategy and online audience building.
Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.