Over and over again, I see people posting statements like:
“Ugh, we don’t need any more branded content.”
And though, as a content creator who has successfully used it to build my own business(es) and helped others do the same, I’m pretty bullish on content. I have to admit that I look at what is being flaunted as branded content and have to agree with the above statement. It’s often just adding to the noise.
In this video, I cover a few of the reasons why branded content fails (there are 3 common approaches that result in un-engaging noise) and answer the question: Is content right for everyone? (spoiler alert: nope. But I do tell you when it works the best and give some examples)
I also give an example where I found my real estate lawyer because of her LinkedIn posts that answered some burning questions I had at the time about negotiating a commercial lease. I’d love to hear from any of you whether you’ve come across a post, or a video, or a podcast that has led you to hire someone.
